The Opportunity

Salesforce and its ecosystem partners needed to rapidly expand their development capacity to keep pace with growing demand for custom CRM solutions. They sought a trusted partner capable of combining technical expertise, product thinking, and execution speed to bring forward-looking Salesforce-based innovations to market, particularly within the government sector.

Adroiti stepped in to provide agile, high-quality product innovations and software development support. The challenge: delivering meaningful digital experiences at scale while maintaining uncompromising quality, flexibility, and cross-time-zone collaboration.

The Solution

• Early Product Innovation
  In 2015, Adroiti co-created SmartExpo, a personalized content delivery platform showcased at Dreamforce and other global exhibitions. The platform leveraged Bluetooth beacons, smartphones, and sensor-enabled lanyards to deliver tailored digital experiences to over 170,000 attendees. SmartExpo seamlessly blended hardware, software, and user experience — setting a benchmark for interactive event technology within the Salesforce ecosystem.

• Event Collaboration and Design Support
  Adroiti collaborated directly with Salesforce’s event and design teams to shape attendee experiences at Dreamforce and other major events. Through joint design sprints and prototyping sessions, Adroiti helped define new, disruptive service offerings and engagement models that elevated the Salesforce event experience.

• Strategic Talent Sourcing and Technical Evaluation
  To support Salesforce’s expanding technology initiatives, Adroiti led a talent-building program in Lithuania. The team managed the end-to-end recruitment process — from technical vetting and Salesforce-specific assessments to onboarding — ensuring that only top-tier developers joined the initiative. This allowed Salesforce and its partners to rapidly convert product concepts into working, scalable digital solutions.